Is BooksAMillion.com Strong Competition for Amazon.com?
Does the popular book retailer BooksAMillion.com offer Amazon.com real competition with online book sales?
Clyde Anderson started a newsstand which evolved into Bookland and later, Books-A-Million. The first superstore for the online bookstore Books-A-Million was started in 1988, a few years before the highly successful online bookstore, Amazon.com, went online.
Books-A-Million not only offers books. The bookstore also makes music and movies available to online shoppers at better prices.
In the United States, Books-A-Million is currently among the top three bookstores that consumers look to for their needs online and offline.
Image via Wikipedia
The bookstore offers its products through more than 200 brick and mortar stores offline, as well as through the company’s website, BooksAMillion.com.
Like Amazon, the bookstore offers free shipping on orders over a certain sum.
For Books-A-Million, the required minimum purchase to obtain free shipping is $25. For Amazon, shoppers must purchase a minimum of $25 worth of eligible Amazon.com products, in order to qualify for free shipping.
Image via CrunchBase
Books-A-Million gives online shoppers the chance to receive discounts of as much as 30% and 40% off their purchase of Books a Million books. Members of Books-A-Million’s Millionaire’s Club can get 46% off new books and bestsellers purchased at the online bookstore. This includes books by James Patterson, Fern Michaels and Erik Larsson.
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